Focus on fonts that matter

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With more typefaces, and more kinds of typefaces, available now than ever before, how do we know which ones matter?

Foundry sites show their own work beautifully and thoroughly, but often in too print-centric (or image-laden) a way. How can we know whether a typeface will look good in our web work if we can’t use actual technologies and try out the rendering concoctions our work will actually face?

Other resources list fonts by license, or tag, or allow us to try many typefaces (provided via the service or locally). I use these resources often, but they can be overwhelming.

Sometimes I want to skip the references, quiet the attention candy, and focus on something thoughtful and candid.

There are so many typefaces!

In my opinion, in the last ten years […] we have seen maybe some of the best typefaces ever. And also some of the worst. These are interesting times in the world of typography. There are more typefaces available now than ever before and there are more different kinds of typefaces available than ever before.

That’s Cyrus Highsmith for Type Directors Club in Do we need more fonts? I agree with Cyrus that we do need more typefaces. We just don’t need all of them at once.

What I propose is that we give more attention, and careful consideration, to thoughtful critique of typeset text on the web. Necessarily, slowing ourselves down will limit the amount we can process. Some things will not make the cut for our attention.

Less hype. Fewer options. Let’s look at typefaces in web context. Let’s do our best to be sure the things worthy of our attention have that web-rarified quality, shelf life, and inch us toward the aesthetic standards we all crave.